Business Expectations: Are You Using Technology to Its Fullest?
PRAISE FOR BUSINESS EXPECTATIONS ARE YOU USING TECHNOLOGY TO ITS FULLEST? “In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology.”
–Mary Tripsas, Professor, Harvard Business School “From the standpoint of an investor in biomedical technology, Business Expectations: Are You Using Technology to Its Fullest? provides a helpful schema for understanding the process of technology development and adoption. The book’s insights into the life cycle of a new technology are perceptive and draw upon a wide variety of interesting examples from different industrial settings.”
–Michael Lytton, General Partner, Oxford Bioscience Partners Find out if you… More >>
Business Expectations: Are You Using Technology to Its Fullest?
Tagged with: Business • Expectations • Fullest • Technology • Using
Cuts through all that New Economy hype and gives you the real deal. A wonderfully easy book to read, understand, and immediately use to drive competitive advantage and concrete business improvements.
Highly recommended to anyone looking to jump-start their organization’s use of technology.
Using the fascinating analogy of the alchemist turning magic into gold, Bergeron and Blander – two Harvard & MIT professors – describe the process of turning an idea into a successful product. And that’s just the first section!
As a partner in a professional services firm looking to diversity our labor-intensive services into technological applications, this book was right up my alley. Business Expectations helped me understand the process using real-world models and examples.
I highly recommend this book!
“Business Expectations” blasts through the self-indulgent clap-trap of recent tech business books with clear thinking and a gripping style that will super-charge your organization and its use of technology.
While some companies claim to have drunk the Kool-Aid of Innovation, reading Blander and Bergeron’s book will make you think you’ve got Innovation coming out of your pores.
A must for every desk blotter!