The Connected Customer: How Mobile Technology Affects Consumer Behavior

Exclusive to Kindle! From Emily Nagle Green, the president of Yankee Group, a leading global connectivity research firm, comes an in-depth look at who the new mobile customer is and how businesses can reach this exciting new customer. With the proliferation of mobile devices, the digitization of media and the miniaturization of electronics, almost any customer experience can happen on the go. Businesses need a strategy for reaching customers where they are: in their homes, cars, and everywhere they go. Taken from Green-s groundbreaking book, Anywhere, this ebook shows how businesses will be transformed by their mobile customers and examines the opportunities and challenges business leaders face as the world becomes increasingly connected…. More >>

The Connected Customer: How Mobile Technology Affects Consumer Behavior