Synopsis With growing concerns over environmental issues and global energy consumption, there is increasing interest in nuclear power generation, despite its diminished role in the West over the last few decades. Many of those involved with nuclear power and environmental agencies see controlled expansion of nuclear plants as the most environmentally friendly way of meeting growing energy demands. This book examines the future of nuclear power in the contexts of economics, environmental sustainability and security of electricity supplies. A range of future technologies is considered, illustrating the technical challenges and opportunities facing nuclear power.

This semi-technical overview of modern technologies aims to meet the growing interest from scientists, environmentalists and governments in the potential expansion of nuclear power. Various countries are starting to announce plans for new nuclear plants, either to replace those being decommissioned or to provid… More >>

Nuclear Renaissance: Technologies and Policies for the Future of Nuclear Power

Scenario Selling: Technology and the Future of Professional Selling is a book about professional selling – what salespeople do with and for customers – and how it’s changing due to advances in technology. Since 1997 sales-technology expert Patrick Sullivan and psychologist Dr. David Lazenby have studied how technology has historically altered successful sales tools and methods. This book is the result of that research. Readers will gain an understanding of the changes required for salespeople and the selling profession to survive and thrive in the Digital Age. The development and widespread use of Digital-Age technologies has resulted in and continues to introduce significant changes in the way people live, work, learn, buy, and sell. Will technology eliminate the need for salespeople? Within these pages you’ll discover why today’s Digital-Age technologies may well replace many salespeople; and be introduced to perhaps the only sales method and toolset that will make sal… More >>

Scenario Selling: Technology and the Future of Professional Selling

Since the creation of the National Science foundation in 1950, the federal government has acknowledged and supported the centrality of science and technology to the global competitiveness of the United States. In this important work, historians Alan I Marcus and Amy Sue Bix present illuminating case studies that highlight crucial policy patterns, shifts in emphasis, and debates over future directions of US science and technology policy. One major theme that emerges from these studies is that universities quickly became the main vehicles through which national science and technology policy was developed. As universities became involved in implementing federal policy, their role as educational institutions inevitably changed. Other themes include the effect of gender and minority concerns on policy, as well as the application of social science to selecting research agendas and technology initiatives. Marcus and Bix’s revealing analysis corrects the misperception that federa… More >>

The Future Is Now: Science And Technology Policy in America Since 1950

When you think about it, writing notes to yourself is really writing to a future version of you. In my case, I’m writing them to Future Steve. This blog focuses on things I think are interesting and worth checking out, not the usual deluge of things that are happening – just the things I find most interesting.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>

Future Steve

The Future Buzz is a blog about web marketing/PR strategies, spreading buzz in the blogosphere and building long-term visibility for your brand, blog, business, and art on the web. Bloggers, marketers, freelance writers, entrepreneurs, artists, small business owners and public relations professionals will all benefit from the content here.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>

The Future Buzz

Guide to leading & managing adoption of enterprise wikis and collaboration software in Fortune 500 companies, universities, and government.Future Changes is written by Stewart Mader. He has led or advised enterprise wiki and collaboration software adoption in Fortune 500 companies, small and medium enterprises, and universities. He is the author of Wikipatterns and Using Wiki in Education, and created the widely-used Wikipatterns.com community for sharing business wiki adoption strategies.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>

Future Changes

Maps, as we know, help us find our way around. But they’re also powerful tools for someone hoping to find you. Widely available in electronic and paper formats, maps offer revealing insights into our movements and activities, even our likes and dislikes. In Spying with Maps, the “mapmatician” Mark Monmonier looks at the increased use of geographic data, satellite imagery, and location tracking across a wide range of fields such as military intelligence, law enforcement, market research, and traffic engineering. Could these diverse forms of geographic monitoring, he asks, lead to grave consequences for society? To assess this very real threat, he explains how geospatial technology works, what it can reveal, who uses it, and to what effect.

Despite our apprehension about surveillance technology, Spying with Maps is not a jeremiad, crammed with dire warnings about eyes in the sky and invasive tracking. Monmonier’s approach encompasses both skepticism and the acknowledgment that geo… More >>

Spying with Maps: Surveillance Technologies and the Future of Privacy

Conventional wisdom says that technology change is exponential, giving us an ever-growing number of exciting new products. According to this view, we live in an unprecedented golden age of technological expansion. Not so, according to Future Hype. Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today’s achievements are not unprecedented. He explodes nine major myths of technology, including “Change is exponential,” “Products are adopted faster,” and “The Internet changes everything,” and he argues that we can’t control technology change unless we know how it changes. Examining the history of tech hype, Seidensticker uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and showing how technology change actually works. He concludes with “hype vaccine,” specific strategies to become a shrewder technology… More >>

Future Hype: The Myths of Technology Change

Case studies and examples of companies that are thinking outside the banner to stay ahead of the curve and adapt their advertising to the ever-changing world.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>

The Future of Ads

The modern world is facing three critical problems: high fuel prices, climate change, and air pollution. Biohydrogen: For Future Engine Fuel Demands covers the production, purification, storage, pipeline transport, usage, and safety of biohydrogen. Hydrogen promises to be the most significant fuel source of the future, due to its global availability and the fact that water is its only by-product. Biofuels such as bioethanol, biodiesel, bio-oil, and biohydrogen are produced using technologies for thermochemically and biologically converting biomass. Hydrogen fuel production technologies can make use of either non-renewable sources, or renewable sources such as wind, solar and biorenewable resources. Biohydrogen: For Future Engine Fuel Demands reviews all of the modern biomass-based transportation fuels, including bioethanol, biodiesel, biogas, biohydrogen, and fuel cells. The book also discusses issues of biohydrogen economy, policy and environmental impact. Biohydrogen will be the f… More >>

Biohydrogen: For Future Engine Fuel Demands