Whisky: Technology, Production and Marketing
Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail.
* Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner
* Includes a chapter on marketing and selling whisky
* Foreword written by Alan Rutherfo… More >>
Whisky: Technology, Production and Marketing
Tagged with: Marketing • Production • Technology • Whisky
This is truly a textbook on whisky. If you are looking for fun stories…look elsewhere. If you want to know everything about the whisky making process…this is your book!!
A well written and helpful text on the technical and procedural points of making scotch whisky. I know of no other source that matches this book’s level of detail. A must for serious students of scotch production.
Great content and technical data. A must for any micro or craft distillery.
This well-written book provides a wealth of useful information on all aspects relating to whisky production. To date, there has been a scarcity of technical books on the market for those studying the field of whisky production and distilling in general. This book fills the void by collecting together a group of highly qualified technical experts to share their knowledge with both novice and advanced reader. Students will find clearly defined chapters beginning with the history of whisky distillation, and going through the production process from raw materials, to fermentation, distillation and maturation and finally finishing the book on a dedicated chapter to the marketing of Scotch whisky.
Overall, this is a well-conceived, well-written, and well-organized book. This will prove to be an excellent addition to the bookshelf of any undergraduate or Masters level student who wishes to understand the field of whisky production and marketing.
Being a distiller for over 25 years I have always taken a keen interest on books on whisky production. There are few. This book is a real gem, it is well written by writers very knowledgeable in their field. It covers the field from history through production to marketing; and is an excellent source of information for both the student (or anyone wanting to learn more about the industry) and the veterans in the field to refresh our knowledge of the basics and the modern techniques. I highly recommend this book and look forward to the next volume in the series.