Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
A dynamic new approach to developing winning marketing strategies in today’s most demanding industries.In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today’s top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create “living plans” that quickly adapt to new market conditions and competitive dynamics, drive yes/no decisions, focus on cash flow and profitability, and much more.Case studies from Intel, Compaq, Hewlett-Packard, Glaxo-Welcome, General Electric, and other high-tech industry leadersAdrian B. Ryans, Roger … More >>
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Tagged with: Businesses • Leadership • Market • Planning • Strategic • TechnologyDriven • Winning
This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.
Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes – these guys have delivered the absolute best! This is an important book. Please don’t tell my competitors about it! Bravo! Excellent! Well done!